Gays and Lesbians earn more, travel more and buy more brand name products than any other consumer group. They are the "ultimate double income - no kids" consumers.

According to the Gay/Lesbian Consumer online Census; Savvy businesses in all industries are reaching out to serve America's Gay Consumers. According to Advertising Age, up to 10 percent of the population in urban markets is gay, and that translates into a large chunk of market share –gay men and women spend about $514 billion a year.

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